Smart Car (c) iStock/hiro_hideki

Apple could use its brand, software expertise and user base to combine self-driving vehicles and a ride sharing service. Such a disruptive product and technology could pose a threat to BMW, Mercedes Benz and Volkswagen.

How Apple could disrupt the automotive industry within a decade

Thoughts on transformation part 2

Struggles of the transformers

Thoughts on transformation, part 2

Transformation Thumbnail

Software companies on the rise

Thoughts on transformation, part 1

SaaStr Annual 2025

Technology

Product news

Knowledge

Blog

Thoughts

A collection of Yatta news, product updates, case studies and content—starting with software development and digital products, all the way up to economic, technology and entrepreneurial topics.

Yatta | Thoughts

Digital economy