It has been almost 11 years since Marc Andreessen published his essay, “Why Software Is Eating The World.” Marc concluded that software companies would disrupt (more or less) all traditional industries, and we have seen that transformation going on ever since. While his prediction became common sense over time, the questions and challenges we face might have changed. We asked our teammates what they see as the key challenges of digital transformation – and how we can (and should) contribute to tackle them. Take a glimpse at some of the answers.